Improving Your Google Rankings

Let me try to set you up for long-term success so that you’re not penalized once a new update rolls out.

Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced or described.

According to Moz, Google changes its search algorithm around 500–600 times.

While Google does make major update announcements, the exact inner workings of the algorithm are unknown to the general public. Most of the information available is just speculation from industry professionals.

This makes perfect sense. After all, if everyone knew how to rank in the first position Google wouldn’t succeed in ranking only the best results.

Not only would this make it hard for people likeus to succeed, but it would also compromise Google’s mission statement: “Google’s mission is to organize the world’s information and make it universally accessible and useful.”

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like:

  • Mobile-First Index Roll-out — March 26, 2018
  • Zero-result SERP Test — March 14, 2018
  • “Brackets” Core Update — March 8, 2018
  • “Maccabees” Update — December 14, 2017
  • Chrome HTTPS Warnings — October 17, 2017
  • Google Jobs — June 20, 2017
  • Intrusive Interstitial Penalty — January 10, 2017
  • AdWords Shake-up — February 23, 2016
  • Panda 4.2 (#28) — July 17, 2015
  • Mobile Update AKA “Mobilegeddon” — April 22, 2015

So how are you supposed to keep track of all these?

There are some great resources to help. Moz’s Google Algorithm Change History is an awesome database that organizes updates chronologically. Check out Google Webmaster Central and The Webmaster too.