Assess your website’s search ranking

Assess your website’s search ranking In order to improve your ranking, you’ll need to know where your website stands now. This applies also to new sites.
You should:
  • Check your keyword rank
  • Check your website’s speed
  • Check your domain name’s health
Below you’ll find several tool and resources that can help you improve the ranking of your site.
 

Keyword Rank

Use SERPs.com if you have been targeting specific keywords in the content of your pages. Type the keyword and your site’s URL to assess your rank. 
 
The result will show several items.
  • Where your site ranks in search engines for the keyword
  • The first page on your site that comes up in search results for it
  • The average monthly searches
  • Your average CPC of Cost Per Click for the keyword (for paid searches as in Google AdWords)

Website Speed

The speed of your site is a very important Google Ranking Factor. Do not expect a high search position if your site is slow. It doesn’t really matter what your On Page SEO, meta tags are. If your page is slow, google’s algorithm will punish your site. For that reason it is important to run your own website speed tests. There are lots of websites that can help you with this. Just perform a search for website speed and you’ll find them. My favorite has always been pingdom.com but that doesn’t keep me from testing with other sites.
 
Two other sites that you should visit are Google’s pagespeed and Think with Google’s testmysite. The latter is important to test your website’s speed on mobile devices. Last time I used testmysite didn’t work on Safari.
 
Other good tools are:
You also should try webspeedtest. This site is an image analysis tool that provides detailed optimization insights on how changes to image size, format, quality and encoding parameters can improve performance. 
As long as your site registers over 50, you are somewhat good to go, below that however, your page content is really slow and you need to work on improving it.
 

Domain Name’s Health Assessment

Assess the health of your site before you start to optimize.
Have you noticed a sudden drop in organic traffic? Are you wondering whether Google has banned your site?
 
There are multiple tools to help you. The Domain Health Report tool at MxToolBox can check for major issues in 5 different categories. Just test for each category to see specific errors and warnings. You can then work on each issue to fix them: 
 
  • Website problems
  • Blacklist
  • Mail Server
  • Web Server
  • DNS
To check whether or not your website have been penalized by one of the major algorithm updates, check out the Website Penalty Indicator tool at FE International. As the website explains:
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.”

“For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.

This will tell you your site’s traffic in relation to rollouts of major updates. This comparison takes you one step closer to knowing if an update directly affected your site.
 
Another aspect of site health to search engines is one that you can’t do much about other than wait and that is domain age. Matt Cutts says:
“the difference between a six-month-old domain and a one-year-old domain name is not huge at all,”
that doesn’t mean it’s irrelevant. Search algorithms will still value domain name seniority.
 
SerpIQ analyzed over 160,000 SERPs and 1.6 million URLs and concluded that domain age contributed to #1 rankings for the majority of the domain names in their study: This means that you need to be patient. As your domain and the links pointing to your site age, your search engine ranking should increase.
 
So there you have it. Some valuable tools and resources to help you improve the search ranking of your site.